At the start of your handmade business, you are doing everything yourself. As you grow, you may decide to hire people to help you act on and manage certain tasks. But not everyone wants to hire help. Some people enjoy making products and managing a business on their own.
Whichever camp you fall into, if you happen to be a handmade business owner, there are some specific things you’ll need to do on a regular basis to build a profitable and sustainable venture. Here are some of them.
1. Choose a tiny niche of customers
Make absolutely sure you are not trying to be all things to all people. Become selective about who you sell to, and do not complicate your life by selling internationally.
2. Keep products to a minimum
Don’t overwhelm yourself by creating a huge line of products. Keep your inventory fresh and small. Rather than spending time making new lines of products to sell, spend time making your small line of products as unique as you possibly can — with price points to match.
3. Buy ingredients and supplies in bulk
Order as much as you can in bulk, and at regularized intervals. This will save you the time consuming task of checking your stock to order what you are nearly out of. It also virtually ensures that you never run out of anything you need to make your products. It will also save you money since buying in bulk lowers the per unit cost of everything you use to make your products.
4. Master a single social media outlet
Like all entrepreneurs, you’ll need to use social media. The difference between you and others who use social media is that if you are doing everything yourself, you are better off using a single outlet than to try to manage half a dozen of them.
The best thing to do is to have a minimally maintained presence on all of the major outlets (Twitter, Facebook, Instagram, and Pinterest), but make it your business to become a master at just one of them. In this way, you can maintain a stellar brand presence at one social media platform, rather than a sub-par presence on all of them. Refer your customers, the media and other stakeholders to your main social media outlet and perform minimal monthly maintenance on the rest of them.